"SEKO’s unique approach, to understand the importance of the customer experience and provide more than just another freight solution, has been a significant difference in both our experience as a Global online retailer, but also for our customers – whose expectations are constantly reaching new heights."

Dominic Culbert - Group Logistics Manager

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Delivering a better customer experience for APAC Sale Group

APAC Sale Group is one of Australia’s largest online retailers, with a database of almost 11 million customers and active sites under different brands in the USA, UK, Australia, New Zealand, Malaysia, Singapore and Korea.

Benefits of the SEKO Solution

  • Easily replicable delivery solution from warehouse to end customer
  • Consistent and scalable, regardless of customer’s home country
  • International customers can track packages from origin to final delivery
  • Tracking portal is branded to each individual APAC Sale identity, for maximum customer confidence


With multiple warehouse locations, as well as selling all products to its Global customer database, APAC Sale requires a consistent, scalable and easily replicable delivery solution. The company asked SEKO Omni-Channel Logistics to manage New Zealand deliveries for its ‘NZSale’ site - after recognizing SEKO’s strength as a multi-carrier, multi-mode supply chain integrator.



SEKO provides international air freight linehaul, from warehouses in Australia, UK, USA, Singapore, Shenzhen and Shanghai - plus low and high-value customs clearance of individual consumer orders, and final home delivery. All provided at a very competitive rate to accommodate the price-point that APAC Sale was originally seeking. SEKO’s Transport Management System has also been integrated with the APAC Sale warehouse management and customer-facing portal.



Customers can track international and domestic delivery events, via a tracking portal which  can be branded to match the look and feel of the individual APAC Sale brands. So when a customer is directed to the portal, it looks just as if they have arrived at an appropriate internal tracking site. SEKO now also carries freight from APAC Sale’s offshore warehouse locations into Australia, moving over 1.3 million customer packages each year.